Image of Box Mi Doll

Box Mi

100 editions



Mimi, celebrated Scottish video artist Rachel Maclean’s latest protagonist, is a fairy-tale avatar of end-game Capitalism. She first appeared in a seemingly abandoned toy shop at the end of a dark woodland path at Jupiter Artland this past summer, a mysterious doll who could flip consumerism on its head, figuratively and literally, in the artist’s first permanent architectural installation.

Displayed in a special sculptural storefront within Josh Lilley’s booth at Frieze London 2021, Box Mi is put on sale for the first time, in a tiered edition of 100 examples with its digital counterpart, a short film by Rachel Maclean. Both the doll and the video are NFT-powered: tied to an NFT acting as their digital certificate of authenticity & ownership and making them unique on the blockchain.